The beauty of the World Cup can be measured in many ways; your team wins, your favourite player scores the winning goal or even just completing the Official Panini World Cup sticker album can be argued as a memorable moment. The sheer adrenaline rush of swapping three unknown Serbians for Stoke City and Denmark Goalkeeper Thomas Sorensen might not sound that exciting in comparison but football fans are a strange breed.
Rules of the playground exist with every country competing for that one elusive shiny item to complete the collection and take home the glory. England in search of only their 2nd World Cup win are in safe Italian hands with Fabio Capello charged with looking after the needs of the nation.
I feel this year like I do every time that we have a chance so I will spend every single penny of my wages to complete the South Africa 2010 sticker album. If I have to spend £40 on eBay to purchase a ripped and dog eared copy of Algeria striker Abdelkader Ghezzal then this is my job.
Fabio Capello and the rest of the England team I have done my bit now go and do yours.
